The House of Sport hosts its second Policy Lunch
The House of Sport hosts its second Policy Lunch
On November 27th French Football Association’s (FFF) representatives Kenny JEAN-MARIE (President’s Office- Director of Cabinet, Director of Institutional & International Relations) and Emmelyne Ravier (Head of Institutional and international relations) travelled to Brussels for a European business trip with Sport and Citizenship. The House of Sport seized the opportunity to welcome the FFF by hosting its second policy lunch. Participants were able to learn more about the French FA’s Corporate Social Responsibility (CSR) and International strategy before sharing a networking lunch.
With the fresh addition of the second star following this summer’s masculine World Cup victory, and in sight of France hosting the 2019 Women World Cup, the French FA is in no way short of new strategies and initiatives to showcase. Indeed, the upcoming World Cup is part of a wider plan to nationally develop women’s football to 200 000 female players by 2020- a development plan that stems from the FFF’s strategy “Ambition 2020”. The latter is built around innovation and performance and articulated around 6 major challenges (declined into 37 different projects):
- Strengthening people’s commitment to football,
- Generalising the implementation of recreational football,
- Maximising sport performance,
- Improving collaboration,
- Developing effective revenues for football,
- And making the FFF a pioneer in heritage matters (??)
Further CSR matters include “FondAction du Football” offering youth civic and cultural programs and volunteer programs like “So Bénévole” which supports clubs manage and train their volunteers.
In terms of International Strategy, via FIFA the FFF is exporting its expertise and know-how to African FAs to support them in the creation and implementation of their own strategic plans, organizational structures and event management. It is further offering its knowledge to other regions of the world, like China where a FFF office was inaugurated in Beijing (2016) to provide greater proximity and support to enact China’s football ambition, but also to enable new commercial partnerships.
With the awarding of the French team’s second star in Russia, the French Football Association has been granted new momentum and the opportunity to redefine its DNA as “PRETS” (Pleasure, Respect, Engagement, Tolerance and Solidarity- i.e. Ready) and aims for it to include Exemplarity in sight of next summer’s World Cup, thus standing at PRETES.
